Federal judge sides with Dannon, Yoplait in Chobani ad dustup

NORWICH – In January, Norwich-based greek yogurt producer Chobani filed a federal suit after facing heat from rival yogurt producers Dannon and Yoplait in response to a cease and desist letter petitoning Chobani to discontinue certain marketing measures.

Of the reputed television commercials, a judicial injunction was imposed last week in a Syracuse federal court, and Judge David N. Hurd ruled that while Chobani is free to continue to spread its message about the value of selecting natural ingredients; it not free to disseminate the false message that sucralose renders Dannon’s products unsafe to consume.

“We are pleased with the court’s decision granting a preliminary injunction to stop this misleading advertising which is causing fear about safe ingredients, and we look forward to full and final resolution of this matter. Dannon considers this first step a victory for consumers who love Light & Fit,” said Michael J. Neuwirth Dannon Senior Director of Public Relations.

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