NORWICH – If ever your fondest memories could come on a cone, the Ives Cream ice cream parlor in downtown Norwich would probably be the place that’d serve it.

Short a time machine, owners Alex and Katie Ives say their vision is to “bring you back” with big scoops and little reminders of a place and time when life seemed simple.

“In this busy, busy, busy life – with cell phones, wireless Internet and everything else – we wanted to give everyone a reprieve from that,” Katie said, amidst generations of family photos that adorn the parlor’s walls, and the old barn trusses and beams that bring home its turn-of-the-century feel. “We want folks to think about their families and think about their past. We want them to think about something simple.”