NORWICH – On Monday Chobani announced a new product for the cause of raising $1 million for Operation Homefront, a non-profit that serves and supports military families in the United States.
Chobani launched its new Hero Batch, "Red, White, and Blueberry" on Monday, featuring Greek yogurt with mixed berries on the bottom sold in packaging designed by veterans at Chobani.
In addition to donating $500,000 to Operation Homefront, Chobani said it will match up to $250,000 of fan donations to the non-profit as part of the initiative.
Founder and CEO of Chobani Hamdi Ulukaya said, "Veteran's Day gives us all a chance to honor this country's heroes. We wanted to make something special with one goal: to say thank you to all who have served and to offer support to those who need it.