Market 32 and Price Chopper President Blaine Bringhurst delivers keynote remarks during the 10 Years Fresh kickoff event while joined by various elected officials and community partners. (Submitted photo)

SCHENECTADY – Market 32 and Price Chopper, the trusted neighborhood grocer, are proudly launching a “10 Years Fresh” campaign to celebrate a decade since opening the doors to the first Market 32 store.

The multifaceted initiative will provide customers with extra savings to stretch their grocery dollars and showcase the company’s commitment to serving local communities.

Rolling out over the next 10 weeks, customers can expect: the opportunity to win Free groceries for a year; special savings thanks to the company’s plans to give away an additional 32 million AdvantEdge Rewards points— customers have already saved over $19 million so far in 2025, and now Market 32 is helping shoppers save even more; free weekly PICS product giveaways and celebratory sampling events; the option to purchase an anniversary flower bouquet in Market 32 stores for $10, with $1 from every purchase supporting local food banks; eCoupons on signature items dropping weekly; details about expanded multicultural offerings; and exciting updates about even more ways Market 32 plans to serve its communities in its stores and outside of them.

The Market 32 concept started as a bold idea to create a more modern grocery shopping experience to meet the changing needs of customers. The new store design would be so different, it called for an entirely revamped brand—beginning with its name—which pays homage to founders Ben and Bill Golub, who opened their first grocery store in 1932. The new brand identity emphasized a fierce commitment to giving back, providing fresh, locally grown and made products, and delivering excellent value every day.

In the 10 years since the company launched its new brand, communities have come to rely on Market 32, and customers’ input and preferences continue to guide the brand’s local offerings and strategies.

“The last 10 years have been about evolution, impact, and enduring freshness,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “But this anniversary is not just about the age of our stores—it’s about the customers who choose to shop with us, every devoted team member, and the community partners and local vendors who deliver something special to our shelves. We’ve grown together for a decade, and this is just the beginning of our story. The Market 32 concept was shaped by and for our customers, and we’re committed to the important work of listening and adapting to ensure this remains true for decades to come.”

Yesterday, customers, employees, community partners, and elected officials gathered at Market 32’s location in the Clifton Park Shoppers World Plaza to reflect on 10 years of impact and toast to the future. This Market 32 location was one of the first three proof-of-concept stores that the company opened in 2015. Free sampling stations from over 20 local and national producers offered guests a chance to savor some of the products and flavors synonymous with the innovative spirit of the brand. Additional sampling events will take place during the 10-week initiative across several Market 32 locations.

“This milestone is a testament to the power of what it means to truly listen to the needs of customers,” said John Persons, CEO of Northeast Grocery, Inc. (NGI), the parent company of Market 32 and Price Chopper. “Since inception, Market 32 has built meaningful and longstanding partnerships, grown its loyal customer base, and consistently delivered when our communities needed us most. At Northeast Grocery, we’re thrilled to see our teammates, shoppers, and neighbors come together in support, and to be a part of the journey.”

Today, the Market 32 brand has firmly established a fresh-forward, food-focused identity, and people-first commitment. The company’s impact can be measured in the employment opportunities it provides, the local families it feeds, the generous donations of food and funding given to local nonprofits, and the local businesses and farms it supports.

Over the last 10 years, Market 32 and Price Chopper have contributed over $11.7 million in financial donations for charitable causes, raised over $17.3 million through in-store fundraisers, and donated over 21 million pounds through its Fresh Recovery program, which donates unsold fresh food to area food banks. The company has successfully converted and opened 51 Market 32 stores across its six-state footprint, in addition to its 78 Price Chopper locations and Market Bistro. With over 15,500 employees and partnerships with hundreds of local businesses, the company remains deeply rooted and committed to growing in the communities it serves.

While the anniversary serves as a celebration of Market 32’s past, the company is also looking ahead to its future, with plans to continue investing in store renovations and customer experience, as well as ambitions to accelerate expansion efforts throughout its geographic footprint. Market 32 is inviting customers old and new to stop by stores and be part of the next decade and beyond.

To learn more and follow along for the latest weekly updates, visit pricechopper.com. To engage with the campaign on social media and share your favorite Market 32 memories from the last decade, head to Facebook and Instagram.

Based in Schenectady, NY, Market 32 and Price Chopper operate 129 supermarkets, employing 15,500 teammates in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire.

The American-owned company, founded by the Golub family in 1932, prides itself on longstanding traditions of innovative food merchandising, cutting-edge brand development and store design, leadership in community service, and cooperative employee relations. For additional information, please visit www.pricechopper.com.

-Information provided by Market 32/Price Chopper