New campaign takes aim at big tobacco marketing

CHENANGO COUNTY – A new anti-tobacco campaign aims to shelter Chenango County youth – and kids from all over the state – from the bombardment of tobacco marketing in retail spaces.

According to Tobacco Free NYS, big name tobacco spends billions of dollars each year to market tobacco products using eye-catching promotions, and that poses a potentially life-threatening risk to kids and young adults.

Enter “Seen Enough Tobacco,” the new campaign launched by Tobacco Free NYS to safeguard children from tobacco marketing. The campaign officially kicked off last week on World No Tobacco Day.

Seen Enough Tobacco takes a hard look at what’s happening with tobacco marketing and children through the use of video, social media, digital advertising, and a “Jack and Jill (and Tobacco)” storybook that emphasizes the perils of tobacco marketing in highly visible locations within convenience stores.

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