Chenango United Way kicks off POP campaign

GREENE – More than 20 Chenango County businesses will participate in the Chenango United Way’s latest fundraising campaign, the Point of Purchase Window Coupon Campaign (POP). Campaign Director Rebecca O’Connor said she hopes the new fundraiser will help the local United Way in reaching its annual fall campaign goal of $435,000.

The premise for the fundraiser is simple, according to O’Connor – through Aug. 7, local businesses simply ask for a $1 donation from customers in exchange for a coupon, to be filled out with the customer’s name and displayed on windows and walls around the business.

“We were looking for new opportunities to engage small businesses with this year’s fundraising campaign,” stated O’Connor, who took over as campaign director in mid-June. “It’s important to have the community united in a common goal and it’s a chance for them to involve themselves with the greater good as it concerns the needs of the community.”

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