Local Ag leaders show interest in regional marketing program

NORWICH – A dozen members of the Chenango County Farmland Protection Board got a glimpse Thursday of how other upstate organizations and governments are marketing their counties nationally and internationally as prime agricultural destinations.

The board heard the presentation during at its monthly meeting in the Chenango County Cornell Cooperative Extension building in Norwich.

The non-profit and regionally-funded marketing effort, called “Come Farm With Us,” revolves around strategic advertising campaigns in farming publications and a traveling resource center that criss-crosses the eastern half of the country, hitting industry trade-shows (such as the World Dairy Expo in Madison, Wisc.) highlighting the collective and individual opportunities in the now eight counties that are involved.

“There is a lot of farmland we are representing and a lot of farmland we are promoting,” said “Come Farm With Us” organizer Michele E. LeDoux, who is also the executive director of the Lewis County Cornell Cooperative Extension. “Each county has something that’s a little bit different – and everybody finds something they really want.”

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