AIM Fitness opens in North Plaza today

NORWICH – Just in time to help individuals get back into shape after all those holiday meals, a new fitness facility opened its doors today.

Aim Fitness is a state-of-the-art fitness facility, including extensive cardiovascular equipment, with a cardio deck containing 45 machines and equipped with multimedia technology, a large selection of weight resistance and circuit training machines, free weights and exercise classes, a fully knowledgeable and certified staff, juice bar consisting of 19 protein and vitamin drinks, steam rooms, privacy and on-site daycare for only an additional $1 per child, per hour to help target the perfect workout experience.

The building, which used to house Grand Union grocery store in Norwich’s North Plaza, consists of 18,000 square feet of nothing but exercise and fitness equipment. “We are one of two gyms in the state that has some of this equipment,” owner Eric Montalvo said as he explained he and partner Anthony Amendola have worked continuously for seven months to transform the building from the roof down. “We want to not only give people a workout, we want them to get the entire experience of the fitness center,” he said.

The center also has two group exercise rooms where Montalvo explained many types of exercise and instruction are planned to take place. He says currently, there are four instructors on staff, and they are looking for more. “All of our staff are knowledgeable, some need to get certified, but our goal is that everyone we hire is certified or has a background in this field,” said Montalvo. “We have brought in individuals from the local college that either have sports management or some kind of related background.”