NORWICH – With Christmas only two days away, the city has come alive with the hustle and bustle of the holiday season as community members prepare for a weekend of visiting family and friends and do some last-minute shopping.
With national advertising from American Express to shop small businesses on Black Friday and the Norwich Merchants’ Association touting the services of local businesses throughout the shopping season, the push to support local merchants has really paid off, according to McLaughlin’s Department Store owner Anna McLaughlin.
“We were off to a really good start on Black Friday and we expect sales to be better than last year,” McLaughlin said. “The news makes you nervous,” she said regarding the state of the economy, “but small businesses are able to adapt.”

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