Preferred Mutual hosts year’s first Business After Hours, presenting its new brand

NEW BERLIN – Preferred Mutual Insurance Company in New Berlin hosted this year’s first Commerce Chenango “Business After Hours” event, promoting the company’s new brand and website.

Business After Hours is Commerce Chenango’s monthly business networking event, where members gather at local businesses to share ideas and make professional contacts.

Preferred Mutual hosted Business After Hours on Wednesday evening to present its new brand including the company’s check mark logo, blue and grey colors and brand motto “Live Assured” to Commerce Chenango members, community business owners and local politicians. According to brand designers, policy holders can live their lives feeling assured that Preferred Mutual has them covered in case of an event where they need insurance.

The company’s New Berlin office had its carpeted cafeteria remodeled with brand colors, marketing images and logo banners, which Commerce Chenango President Steve Craig said was an “impressive commitment to detail.” The cafeteria was ornately decorated with blue, grey and silver for the event with several small tables for guests to snack on hor d'oeuvres made and served by the company’s cafeteria staff.

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