Norwich Meadows Farm lands Dean & Deluca deal

NORWICH – Dean & Deluca customers will soon be enjoying produce grown right here in Chenango County as a result of a deal between the gourmet food retailer and Norwich Meadows Farm.

“Our debut is Friday,” reported Zaid Kurdieh, who founded the organic farming operation with his wife Haifa in 1998.

According to Kurdieh, Dean & Deluca has been stocking produce from the farm for the last six to eight weeks. But Friday will be his first opportunity to interact with customers at the retailer’s Madison Avenue location.

The event, which will take place weather permitting, will be a chance for Kurdieh to educate New York City consumers about organic farming practices and provide preparation and cooking suggestions for produce currently in season.

The arrangement with Dean & Deluca is a first for Norwich Meadows Farm, which currently sells more than 99 percent of its produce through greenmarkets, community supported agriculture (CSAs) and directly to restaurants in New York City.

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