New wine store toasts to grand opening

NORWICH – A new business located just south of the city is setting out to make a splash in the local wine and spirits market, opening just in time to ring in the holidays and offer local wine connoisseurs a taste of something new.



Enrique Viera, owner of South End Wine and Liquor, opened the doors of his new business for the first time on Nov. 22, only days before Thanksgiving. Despite being Chenango County’s newest licensed liquor dealer, he said business so far has been steady and word of his new store is quickly pouring into the area.

“We really wanted to open up in time for the holidays. We haven’t done any official advertising yet,” Viera said. “But like any other business, we are doing what we can to get the word out.”


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