Why The President’s Stories Matter
Published: July 27th, 2012
By: Steven and Cokie Roberts

Why the President’s stories matter

Barack Obama was reflecting recently on what he’s learned as president. At first, he told CBS, he thought “this job was just about getting the policy right.” But now he realizes that “the nature of this office is also to tell a story to the American people that gives them a sense of unity and purpose and optimism, especially during tough times.”

Mitt Romney immediately lashed back: “Being president is not about telling stories. Being president is about leading, and President Obama has failed to lead.”

Romney was correct in one sense. Of course “getting the policy right” is a critical part of any presidency. But he was also profoundly wrong. Telling stories is an essential dimension of leadership. That’s how all presidents — or candidates, for that matter — excite enthusiasm and rally support, reveal their character and define their identity.

Writing last year in The New York Times, professor Drew Westen of Emory University made this argument: “The stories our leaders tell us matter, probably as much as the stories our parents tell us as children, because they orient us to what is, what could be and what should be; to the worldviews they hold; and to the values they hold sacred.”

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