Adding Fuel To The Sloth Fire
Published: August 30th, 2007
By: Michael McGuire

Adding fuel to the sloth fire

Americans have patiently awaited the day when they wouldn’t need to muster up endorphins to sit on the couch. Answering the call, Pepsi recently created a high caffeine soda called “Mountain Dew Game Fuel.” It’s part of a package deal promoting the release of a new video game for X-Box – the soda is supposed to make you play it better.

How did we ever manage to find the strength to lounge in front of TV screens and give ourselves thumb blisters without ever having the benefit of “Game Fuel?”

It’s astounding we found the energy to do a lot of the leisurely things we do without an extra punch.

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The Evening Sun

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